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Pierce is the Principal of Invictas. He is one of the nation’s leading experts on digital product strategy and user experience. His thoughts on technology are featured in publication’s like Forbes, Yahoo, Associated Press, Authority Magazine and Arianna Huffington's Thrive Global. He partners with best-in-class companies, those with good missions and great people, to build products that customers love and trust. If you’re a Fortune or fast-growing startup and need best-in-class product strategy then please say hello!

User experience is brand experience. It’s the total understanding a user has of your business ethics, aspirations, and values.

User experience is brand experience. It’s the total understanding a user has of your business ethics, aspirations, and values.

User experience is brand experience. It’s the total understanding a user has of your business ethics, aspirations, and values.

User experience is brand experience. It’s the total understanding a user has of your business ethics, aspirations, and values.

Product strategy defines what your product should achieve. It informs the path to increase adoption, deeper interaction, and ultimately win in the marketplace. Tactically, your strategy is manifested through the product road map.